BRANDING•DIRECTION

Adobe

Ball

Burning

- Vienna EDM Festival -

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Location

Vienna, Austria

 

Brief

Define the look and feel for this underground, exclusive, annual free-party music event. Design posters, badges, and passes that embody its vibrant, rebellious spirit and resonate with its audience combined with the look and feel of the Orient Express.

 

Tools

Adobe Illustrator, Adobe InDesign & Adobe Photoshop

Guided by the values expressed by the 10 Principles, Burning Man is a global ecosystem of artists, makers, and community organizers who co-create art, events, and local initiatives around the world. Most recognizably, tens of thousands of Burners gather annually to build Black Rock City, a participative temporary metropolis in the Nevada desert.
 
I worked to assist Burning Ball with a set of support items for 2015’s Burning Ball event in Vienna. The theme of the event centred around the concept of The Orient Express and Burning Ball usual Art Nouveau sensibility. With that in mind I utilised The Orient’s colour palette of blue and gold and used this throughout the collateral, peppering the designs with art nouveau motifs.

... Burning Man is a global ecosystem of artists, makers, and community organizers who co-create art, events, and local initiatives around the world...

Event

Poster

The poster, along with the rest of the collateral, had to keep some existing elements from Burning Ball but I was given the freedom to do pretty much what I wanted.
 
This was a volunteer position so I had to be economical with my time and used a lot of found assets which I would adapt.
Photo of an EDM festival lineup poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna, part of Burning Man.
Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.

Event

Badge

In addition to the poster I created a badge which would be given out to the legion of volunteers of Burning Ball 2016.
 
Further using the concept of the Orient Express and the luxury travel aesthetic I looked at creating an old time railway token featuring very ornate stylings that would fit in with the railway ethos.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.

Tyvek

Bracelet

The final element was the tyvek bracelet, used by events all over the world as a  very visual means of denoting  a paying customer, these were also employed at Burning Ball.
 
Very keen to create something that would not be merely just a colour I settled on the idea to incorporate the Orient Express theme and use the side of the train, represented by the colour, which was obviously consistent throughout, and add in some areas of white to denote the windows - making the band a very simple representation of the train itself.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.

SIMILAR PROJECTS

Photo of an EDM festival lineup poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna, part of Burning Man.
Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
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Photo of an EDM festival lineup poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna, part of Burning Man.
Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Clickable home icon to inicate to the user that tapping this will take them to the homepage
About icon (active) – You are viewing the About Us page.
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Photo of an EDM festival lineup poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna, part of Burning Man.
Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Rory J. Murphy Logo - Click to go back home
Clickable home icon to inicate to the user that tapping this will take them to the homepage

Photo of an EDM festival lineup poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna, part of Burning Man.
Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Clickable home icon to inicate to the user that tapping this will take them to the homepage
Arrow icon; click to go back to the previous page you were on

Photo of an EDM festival lineup poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna, part of Burning Man.
Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.

Photo of an EDM festival lineup poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna, part of Burning Man.
Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Flat fabric swatch of an Oakley Hijinx Artist Series microfibre cloth bag, featuring vibrant street art design, ideal for eyewear care.
Rory J. Murphy Logo - Click to go back home
Clickable home icon to inicate to the user that tapping this will take them to the homepage
About icon button in mobile navigation to visit the About page
About icon (active) – You are viewing the About Us page.
"Product icon (active) – Currently browsing our print-on-demand store.
Product icon linking to our print-on-demand store page for browsing and purchasing items.
Highlighted Praise icon in navigation showing you are currently on the Testimonials page
Testimonials icon showcasing customer reviews.
Active contact icon indicating you are on the Contact page
Contact icon directing to the social and contact page.

Photo of an EDM festival lineup poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna, part of Burning Man.
Close-up of EDM festival lineup poster in art deco style, capturing intricate Orient Express-inspired details for Burning Ball.
Image of pin-on buttons designed for Burning Ball volunteers, inspired by vintage railway tokens with intricate detailing.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Rory J. Murphy Logo - Click to go back home