MOTION•EDITING
Adobe
Credit
ClearScore
- Event Solutions -
Location
London, UK
Brief
Create animated content for ClearScore's annual stage presentation, providing technical direction as well create engaging visual motion design as well as provide video editing for the talking head sections of the presentation. Create an animated introduction so a follow up smaller, scale conference.
Tools
Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Apple Keynote
ClearScore, the leading credit score provider, originally launched in the UK later expanding to South Africa, Australia and India. For their first in-person, annual keynote presentation since the start of the Covid-19 pandemic, Streamed to investors, users and their partners.
I was brought on board to assist in working on the keynote presentation itself along with all the branded, animated assets to be presented within the keynote and video edits.. In additional That there were videos of David Hasselhoff to edit as well layout out the entire Keynote presentation along with a message from the Chairman who, as with every other presentation, was sadly unable to attend.
“...ClearScore's vision is to help everyone, no matter what their circumstances, achieve greater financial well-being.
A highlight of the keynote presentation was a Cameo appearance from David Hasselhoff, star of Knight Rider and Baywatch who delivered a rendition of Happy Birthday.
Using Premier Pro, I was additionally tasked with creating an edit of ClearScore’s co-founder and Chairman of ClearScore Nigel Morris who gave his annual message.
Kick-Off
Intro
I was commissioned to design a brief yet impactful motion design piece for the introduction of Kickstart 2022, a mid-year mini-presentation aimed at energizing and aligning the team. The directive was straightforward: craft a concise, visually engaging animation that sets the tone for the conference while reflecting the themes of innovation, progress, and collaboration.
Working closely with the Creative Director, I conceptualised and executed a dynamic sequence that seamlessly blended ClearScore annual theme look and feel with to grab the attention of the audience right from the outset. Whilst a short piece of work the deliverable demanded a focus on both clarity and simplicity, to ensure the animation resonated with the event's objectives and audience. The final piece served as both an introduction and a rallying point, setting the stage and atmosphere for the keynote presentation.