UX DESIGN
Adobe
App
Go Away
- Designing for Usability -
Location
Boston | MA, US
Brief
Create and test prototype the user interface and user experience for travel and booking mobile application from the ground up - looking at all stages of the project and user journey. Perform research and interviews for data analytics to inform the mobile app's direction and functionality.
Tools
Adobe XD, Adobe Photoshop & Adobe Illustrator, Market Research
Creating a travel app from scratch involved adhering to core principles of UX and UI design while following a structured process, including in-depth user research, crafting detailed personas and scenarios, and finally prototyping the app in Adobe XD (now discontinued).
In response to these challenges, Go Away seeks to develop a mobile travel app that serves as a comprehensive solution for travellers. The app aims to streamline the travel planning process, offering users a centralized platform to research destinations, book flights and accommodations, and organize their itineraries. By leveraging technology and industry expertise. The approach was informed by data analytics through the research interviews and market research to produce a clear streamlined booking application.
“...We always dream of the adventure -going to the places where miracles and the impossibles happen...
Personas &
Scenarios
The first stage was to conduct a series of research interviews for a travel app. I went with Expedia, Sky Scanner as well as Blackberry travel feeling that would provide a diverse range of applications styles and markets.
We then had to get three users to use the app performing the task of booking a flight and observe and note down any good and bad points. I found this useful in determining what I should include, leave out or try differently.
Production
Stage
The next stage was to look at creating wireframes for my app. The assignment required some wireframes created by either hand or using an application. I was overly and sickeningly keen to I did both so I could get a better idea of the process on both sides of the fence.
My planning stages of the app went through multiple iterations and I came up with different though processes at each stage as I discovered more about how the app was shaped through each process and so the final app prototype differs greatly from the initial sketches and wireframes. This was largely due to learning more and more as I researched and practiced what works and what did not work.
From there I took the sketches and worked them up in Balsamiq where I could further experiment with the wireframe process and make changes and amends as I saw fit.
Testing
Stage
The app then needed to undergo testing so ascertain which features had worked and more importantly which features had not worked and which need to be worked on some more
This was done with the same previous testers and involved observing users going through the process of using the prototype.
From there the next step was to create a prototype using whatever application we desired. I opted to use XD which, at the time writing, is in beta so a little limited in what I could accomplish but I thought it would be useful to learn the application when it is in it’s infancy so I would be able to master what I could so subsequently I would be easily be able to add to my knowledge as the application matured.
The footer evolved from a blue element to a off-white so as to highlight the navigation better. I initially wanted to frame the content of the app with blue above and below but ultimately the navigation just wasn’t obvious enough.
Finally we were asked to create a mockup of the app or website and subsequently undergo a series of usability tests - between 3-5 in order to get the most effective amount of feedback. Personally I made adjustments between each test which I am not sure was the correct procedure but I wanted to tinker with the app to get the best possible experience. This included changing the navigation footer elements for a clearer experience.