Peer:Peer’s branding had to evoke the simplicity of the brands approach to learning. Peer:Peer wanted their brand to be perceived as no-nonsense and as easy as possible to understand whilst also being fun. The colours red and black were taken from playing cards to help elicit a sense of play.
In addition to the branding a series of cards had to be developed that offered additional information to the user at predetermined events, since it was all built into the video itself.
① The Alarm icon was used on the alarm cards when a fire alarms went off- which were a frequent problem for the client. (see above).
② A bookmark Icon was used to highlight chapters within the video which users could jump to if they so wished.
③ An information icon where users could, of course, discover more information on the current topic.
④ Quote popped up on the screen when a particularly useful quote cropped up within the tutorial. These were highlighted with a Quote Card designated by the quote icon (see previous page).