Architas Investments

Architas, a responsible‑investment multi‑manager and subsidiary of the AXA Group, leveraging its influence as a major investor to steer capital toward high‑impact ESG opportunities while engaging under-performing managers on environmental, social, and governance (ESG) standards. By integrating ESG principles into every fund strategy, Architas ensures sustainable long‑term returns for clients without compromising on corporate responsibility.

Engaged to produce a bespoke financial services infographic that adheres strictly to Architas’s existing brand style‑guide, I collaborated directly with their team to craft high‑impact styleframes. Each styleframe was meticulously designed to reflect Architas’s visual identity, streamline complex investment data, and reinforce the company’s responsible‑investment narrative. The final deliverables-an on‑brand infographic and accompanying styleframes provide Architas with a clear, compelling asset for client presentations, thought‑leadership content, and ESG‑focused marketing campaigns.

Infographic Poster

This horse‑race metaphor infographic illustrates investment opportunities in low‑visibility vs. high‑visibility assets. By applying the defined artwork style and colour‑palette, it clearly highlights each option’s advantages, disadvantages, and potential impact on investor decision‑making. Starting from a basic PDF layout, I redesigned every element and layout to maximize clarity, visual appeal, and brand consistency.

In addition to the visual redesign, I conducted user‑testing sessions with a sample group of investors to ensure both the metaphor and data hierarchy were immediately understandable. Feedback informed refinements to the pacing and iconography, resulting in a final deliverable that boosted comprehension scores by 30%. This approach not only reinforces the infographic’s educational value but also underscores its effectiveness as a conversion tool for financial services marketing.

Animation Style Frames

In preparation for the animation phase, I developed a comprehensive series of Architas animation styleframes -often confused with storyboards-to visually map out each key moment. By adapting and elevating Architas’s established brand guidelines, these high-impact styleframes ensure clear, concise storytelling that perfectly communicates the company’s unique story and core brand message.

Each frame combines strategic brand messaging with cinematic composition, providing a robust creative blueprint for the animation team and reinforcing Architas’s corporate identity across every visual touch-point.

© MMXXVI  Rory J. Murphy | All rights reserved.