INFOGRAPHICS•STORYBOARDS
Architas
Money
Architas
Money
- Leading Investments -
See More
Location
London, UK
Brief
Create character animations for poster along with creating styleframes for animation
Tools
Adobe Illustrator
Sectors
Investment Management, Asset Allocation, Fund Management, Wealth Management, Financial Advisory, Portfolio Management, Client Relations, Regulatory Compliance, Financial Planning, Product Development, Digital Marketing and Communications, Data Analytics, Investment Research
Architas is a responsible investment multi-manager who is a subsidiary of the French AXA group. Influence as a big investor, Architas helps to direct investment flows and engage with the managers of those we think are falling short. A key part of our Architas's approach is to make sure that their funds can be successful for clients, whilst also having principles that reflect ESG integration.
I was asked by Architas to assist with an infographic which would conform to the pre-existing style-guide provided. In addition I worked directly with Architas to produce some style frames again existing in their set style.
“...Architas is an asset manager and part of the global AXA Group. We manage investments internationally on behalf of institutional and retail clients..
------------------------
INFOGRAPHIC
POSTER
The infographic displayed the investment opportunities of a Low Visibility and High Visibility investments and used the metaphor of a horse race to clearly define the advantages and disadvantages of both and how they can positively or negatively affect the investor and conversely which would be the better option for them following the defined artwork style and colour palette.
The template from which I was given to work from was a very basic layout pdf from which I would have to rework all the elements and layout in order to most effectively convey the message. The infographic displayed the investment opportunities of a Low Visibility and High Visibility investments and used the metaphor of a horserace to clearly define the advantages and disadvantages of both and how they can positively or negatively affect the investor and conversely which would be the better option for them. Following the defined artwork style and colour palette.
------------------------
FRAMES
STYLES
In preparation for the animation process, I produced a series of styleframes (commonly mistaken as storyboards).
This involved taking Architas's house style and applying it to create a series for clear and concise frames which would bet communicates Architas's story and brand message.