Branding•Direction

Burning

Ball, Vienna

Austria EDM Festival

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Location

Vienna, Austria

 

Brief

Define the look and feel for this underground, exclusive, annual free-party music event. Design posters, badges, and passes that embody its vibrant, rebellious spirit and resonate with its audience combined with the look and feel of the Orient Express.

 

Tools

Adobe Illustrator, Adobe InDesign & Adobe Photoshop

Guided by the values expressed by the 10 Principles, Burning Man is a global ecosystem of artists, makers, and community organizers who co-create art, events, and local initiatives around the world. Most recognizably, tens of thousands of Burners gather annually to build Black Rock City, a participative temporary metropolis in the Nevada desert.
 
I worked to assist Burning Ball with a set of support items for 2015’s Burning Ball event in Vienna. The theme of the event centred around the concept of The Orient Express and Burning Ball usual Art Nouveau sensibility. With that in mind I utilised The Orient’s colour palette of blue and gold and used this throughout the collateral, peppering the designs with art nouveau motifs.

... Burning Man is a global ecosystem of artists, makers, and community organizers who co-create art, events, and local initiatives around the world...

Event

Poster

As the foremost focus of the project and the primary storytelling device for the campaign: a single-frame narrative that announces the event, signals mood, and compels attendance is key. For this project the poster draws on Art Nouveau and early 20th-century travel ephemera — ornate borders, filigree linework, and a restrained but luxurious palette of deep reds, teal, gold and warm neutrals. Typography is layered to create a hierarchy that places the event name and date front and centre while leaving room for venue and line-up information; the result is both decorative and legible at a glance.
 
Beyond aesthetics, the poster was composed with practical production and distribution needs in mind. Files were prepared at print-ready resolutions and aspect ratios for posters and flyers, with crop-safe margins and alternate compositions for social thumbnails. Variant compositions — a detailed close-up for merchandise and a simplified typographic lock-up for small-format promotional use — ensure the poster’s visual identity translates across sizes and media while retaining a coherent, instantly recognizable voice.
Photo of an EDM festival poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna.
Close-up of an EDM festival poster in art deco style, highlighting Orient Express-inspired details for Burning Ball.

Event

Badge

The volunteer badge was crafted to be both a clear on-site identifier and a cherished keepsake: a compact medallion or oval with an engraved event monogram, delicate filigree, and an antiqued-metal or enamel finish that photographs well. Practical fittings (pin, clip or lanyard), a robust construction and a scale that reads at arm’s length were prioritized so it functions reliably during the event while feeling weighty and desirable enough for volunteers to keep afterward as a token of service.
 
The railway token carries the Orient Express concept into a tactile collectible — concentric engraving, embossed type and milled or rope-patterned edges that signal craftsmanship. Built as a flexible object (VIP pass, backstage token, volunteer reward or limited-edition merch), it was considered in materials like antiqued brass, die-struck zinc or two-tone plating and could be serialized or presented on a framed card/box to boost perceived value. Together the badge and token form a small system of material storytelling: one wearable and immediate, the other collectible and archival, both extending the event’s luxury-railway narrative beyond the night.
Image of a pin-on button for Burning Ball volunteers, inspired by vintage railway tokens with detailed design for the EDM festival.

Tyvek

Bracelet

Wristbands are the everyday, functional artifacts of any live event; for Burning Ball they were also an opportunity to carry the Orient Express motif into the crowd. Designs ranged from fabric woven bands with ornate repeat patterns, to laser-printed Tyvek or silicone variants that read well under stage lighting. The visual treatments used gilded motif repeats, subtle filigree accents, and a restrained event monogram so the wristband reads as both identification and wearable design.
 
Practical concerns — durability, legibility in low light, fast application at entry, and batch color-coding for different access levels — guided material and print decisions. Multiple variations were developed: crowd wristbands optimized for quick application and low cost; premium woven or metallic-foil bands for VIPs; and special collector bracelets for volunteers or staff that included additional ornament and serialized details.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.

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Close-up of an EDM festival poster in art deco style, highlighting Orient Express-inspired details for Burning Ball.
Image of a pin-on button for Burning Ball volunteers, inspired by vintage railway tokens with detailed design for the EDM festival.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
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Photo of an EDM festival poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna.
Close-up of an EDM festival poster in art deco style, highlighting Orient Express-inspired details for Burning Ball.
Image of a pin-on button for Burning Ball volunteers, inspired by vintage railway tokens with detailed design for the EDM festival.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Clickable home icon to inicate to the user that tapping this will take them to the homepage
"Product icon (active) – Currently browsing our print-on-demand store.
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DJ performing at Burning Ball 2016 in Vienna, energizing the EDM crowd under bright red and blue stage lights.
Photo of an EDM festival poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna.
Close-up of an EDM festival poster in art deco style, highlighting Orient Express-inspired details for Burning Ball.
Image of a pin-on button for Burning Ball volunteers, inspired by vintage railway tokens with detailed design for the EDM festival.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Flat fabric swatch of an Oakley Hijinx Artist Series microfibre cloth bag, featuring vibrant street art design, ideal for eyewear care.
Clickable home icon to inicate to the user that tapping this will take them to the homepage
Arrow icon; click to go back to the previous page you were on
Mail icon providing a direct link for users to contact the website via email.

DJ performing at Burning Ball 2016 in Vienna, energizing the EDM crowd under bright red and blue stage lights.
Photo of an EDM festival poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna.
Close-up of an EDM festival poster in art deco style, highlighting Orient Express-inspired details for Burning Ball.
Image of a pin-on button for Burning Ball volunteers, inspired by vintage railway tokens with detailed design for the EDM festival.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Flat fabric swatch of an Oakley Hijinx Artist Series microfibre cloth bag, featuring vibrant street art design, ideal for eyewear care.

Photo of an EDM festival poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna.
Close-up of an EDM festival poster in art deco style, highlighting Orient Express-inspired details for Burning Ball.
Image of a pin-on button for Burning Ball volunteers, inspired by vintage railway tokens with detailed design for the EDM festival.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Clickable home icon to inicate to the user that tapping this will take them to the homepage
Arrow icon; click to go back to the previous page you were on

DJ performing at Burning Ball 2016 in Vienna, energizing the EDM crowd under bright red and blue stage lights.
Photo of an EDM festival poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna.
Close-up of an EDM festival poster in art deco style, highlighting Orient Express-inspired details for Burning Ball.
Image of a pin-on button for Burning Ball volunteers, inspired by vintage railway tokens with detailed design for the EDM festival.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Active contact icon indicating you are on the Contact page

DJ performing at Burning Ball 2016 in Vienna, energizing the EDM crowd under bright red and blue stage lights.
Photo of an EDM festival poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna.
Close-up of an EDM festival poster in art deco style, highlighting Orient Express-inspired details for Burning Ball.
Image of a pin-on button for Burning Ball volunteers, inspired by vintage railway tokens with detailed design for the EDM festival.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.
Flat fabric swatch of an Oakley Hijinx Artist Series microfibre cloth bag, featuring vibrant street art design, ideal for eyewear care.
Clickable home icon to inicate to the user that tapping this will take them to the homepage
"Product icon (active) – Currently browsing our print-on-demand store.
Product icon linking to our print-on-demand store page for browsing and purchasing items.
Highlighted Praise icon in navigation showing you are currently on the Testimonials page
Testimonials icon showcasing customer reviews.
Active contact icon indicating you are on the Contact page
Contact icon directing to the social and contact page.

DJ performing at Burning Ball 2016 in Vienna, energizing the EDM crowd under bright red and blue stage lights.
Photo of an EDM festival poster in art deco style, inspired by the Orient Express for Burning Ball in Vienna.
Close-up of an EDM festival poster in art deco style, highlighting Orient Express-inspired details for Burning Ball.
Image of a pin-on button for Burning Ball volunteers, inspired by vintage railway tokens with detailed design for the EDM festival.
Photo of a Burning Ball Tyvek bracelet, designed in art deco style to resemble the exterior of the Orient Express train.
Wrist photo of a Burning Ball Tyvek bracelet in art deco style, inspired by the Orient Express, showcasing event branding in Vienna.