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Location
Michigan, US
Brief
Crate artwork for A/W collection, featuring a character weraing some of Carhartt WIP's clothing.
Tools
Posterman marker pens, Strathmore bristol board, Hunts dip pen, Speedball Super Black india ink, cardboard
Sectors
Streetwear fashion, workwear, collaboration and limited editions, accessories, footwear, retail, digital and e-commerce, skateboarding, lifestyle, urban culture, heritage, customization, high-end fashion, sponsorships, creative partnerships, durable goods, fashion innovation, community engagement
Using cardboard with paint pens - a technique I have used before in my painted work. I modelled the idea on a girl thinking about the brand whilst her thoughts spilt out, whilst wearing a piece of Carhartt collection for that year.
Using cardboard was very appropriate for the brand as it would help to re-enforce the street art style.
This was initially sketched up in my sketchbook along with other concepts and then worked up to a final preliminary before working up again on some cardboard.
“...Since the beginning, Carhartt WIP have built a strong, organic relationship in underground scenes, from hip-hop to skate, from graffiti to cycling...
Using cardboard with paint pens- a technique I have used before in my painted work. I modelled the idea on a girl thinking about the brand whilst her thoughts spilt out, whilst wearing a piece of Carhartt collection for that year. I used cardboard as I thought it was very appropriate for the brand evoking a street art
I used cardboard as I thought it was very appropriate for the brand evoking a street art, and of course it was economical and very easy to get hold of. I had used the medium previously in the Lifecycles group show in London.
