Design•Motion•Editing
ClearScore Credit
Events Solutions
Location
London, UK
Brief
Create animated content for ClearScore's annual stage presentation, providing technical direction as well create engaging visual motion design as well as provide video editing for the talking head sections of the presentation. Create an animated introduction so a follow up smaller, scale conference
Tools
Adobe Photoshop, Adobe Illustrator, Adobe Indesign & Adobe After Effects
ClearScore, a leading global credit score provider, first launched in the UK before expanding to South Africa, Australia, and India. For their first in-person annual keynote presentation since the Covid-19 pandemic, the event was streamed to investors, users, and partners worldwide.
I was brought on board to design and produce the keynote presentation, creating branded animated assets, video edits, and layout design for the entire event. This included editing special video segments featuring David Hasselhoff and preparing a keynote message from the Chairman, who, as in previous years, was unable to attend in person.
...We are now the #1 way for people to access their financial data....with great transparency, fairness and control...
Drivescore Annual Keynote
For Clearscore’s flagship annual event, I was commissioned to enhance the keynote experience through creative motion and video production. This included designing branded animated assets, producing engaging motion graphics, and editing high-profile video segments featuring David Hasselhoff. I also prepared shareholder and executive video messages, ensuring all content was polished and ready for a global audience.
In addition, I developed the full Keynote presentation, focusing on layout design, branded visuals, and seamless integration of motion and video elements. The presentation was streamed to investors, partners, and users worldwide, delivering a professional and engaging experience that reflected Clearscore’s innovative brand identity.
Storyboard Stage
Storyboards for the Hello animation map out the sequence of visuals that bring the word to life as it drops onto the screen. Each frame sketches the key moments of movement, pacing, and interaction, establishing how the animation will unfold before production begins. They serve as a blueprint for rhythm, staging, and the overall audience experience.
Drawn and refined before entering Adobe After Effects, these storyboard frames provide clear direction on motion paths, transitions, and scene flow. This pre-visualization process helps align creative teams, maintain narrative clarity, and ensure the final animation delivers a polished, engaging introduction for conferences, brand events, and digital presentations.
Styleframe Stage
Styleframes for the Hello animation are polished still images that capture the intended visual direction before motion is added. Designed in Adobe Illustrator, they define colour palettes, typography, layout, and graphic elements, establishing the aesthetic foundation for the animation’s look and feel.
Brought into Adobe After Effects using the Overlord plugin, these frames serve as visual benchmarks throughout production. They guide decisions on composition, timing, and transitions, ensuring consistency across scenes and helping deliver a professional, cohesive animation for events, branding, and digital presentations.
A highlight of the keynote presentation was a Cameo appearance from David Hasselhoff, star of Knight Rider, Baywatch and alcoholism, who delivered his rendition of Happy Birthday.
Using Premier Pro, I was additionally tasked with creating an edit of ClearScore’s co-founder and Chairman Nigel Morris who gave his annual, pre-recorded message.
Kick-Off Intro
I was commissioned to design a brief yet impactful motion design piece for the introduction of Kickstart 2022, a mid-year mini-presentation aimed at energizing and aligning the team. The directive was straightforward: craft a concise, visually engaging animation that sets the tone for the conference while reflecting the themes of innovation, progress, and collaboration.
Working closely with the Creative Director, I conceptualised and executed a dynamic sequence that seamlessly blended ClearScore annual theme look and feel with to grab the attention of the audience right from the outset. Whilst a short piece of work the deliverable demanded a focus on both clarity and simplicity, to ensure the animation resonated with the event's objectives and audience. The final piece served as both an introduction and a rallying point, setting the stage and atmosphere for the keynote presentation.