Design•Campaigns•Data
EGI, Amsterdam
Location
Amsterdam, Netherlands
Brief
The EGI In Number campaign showcases a cohesive suite of marketing materials, including booklets, posters, and infographics, designed to effectively communicate complex data. Key deliverables include the Why EGI? print series, the Book of Abstracts, and branded business cards, all created to enhance EGI's professional presence. Custom illustrations and tailored marketing collateral further support EGI’s outreach efforts, ensuring a polished and impactful brand representation.
Tools
Adobe InDesign, Adobe Photoshop & Adobe Illustrator
EGI - The European Grid Infrastructure, based in Amsterdam, delivers advanced computing services to support scientists, multinational projects and research infrastructures.
EGI (European Grid Infrastructure) is a federation of computing and storage resource providers united by a mission of delivering advanced computing and data analytics services for research and innovation. Their research services include high-throughput and cloud computing, storage and data management, identity and access management, analytics, consultancy and support, training and co-development. EGI also provide a wide range of internal services for our federation and for their partners from the business world.
...Our research services include high-throughput and cloud computing, storage and data- management, analytics, consultancy support and training...
EGI In Numbers
EGI In Numbers formed part of their Why EGI campaign which urged scientists and policymakers to trust in EGI and what they were accomplishing with their organisation and their current members.
The goal, as with all infographic work, was to create an easy-to-understand and visually engaging method of displaying data that users will find curious and want to read to gain more insight. This was the 3rd iteration of the piece and adopted a comic strip approach, mixing statistics and graphics in panels.
EGI Community Forum, Helsinki
I really wanted to step back from the previous aesthetic approach and utilise a much simpler and less cluttered strategy that would be far more easily digestible. I felt that if I found it easily absorbed then a researcher or scientist would invariably find it considerably more so and typography played a big part in that strategy.
Book of Abstracts
I really wanted to step back from the previous aesthetic approach and utilise a much simpler and less cluttered strategy that would be far more easily digestible. I felt that if I found it easily absorbed then a researcher or scientist would invariably find it considerably more so and typography played a big part in that strategy.
Each day of the conference were colour coded in the same colours that were used in the traditional ring binder dividers. There was a very, very large amount of information that had to be presented to the reader with utmost clarity to make the programme as easy to digest as possible.
In addition to colour coding the days I took the ring binder concept further by adding the specific sections on both the left and right hand pages to further clarify which area the reader was looking at. The relevant section was printed in black and the others were printed white. The content of each section was then set up in a grid fashion, with each abstract (subject of study) set out in three columns with the authors (or conveners) credited in the third column. Pages were set out in this grid formula throughout the book.
The look and feel of the booklet was largely in keeping with EGI's brand guidelines, I made the addition of introducing an additional typeface to help breakup the information. The data for the document was created primarily in an .xml file which was then imported into InDesign.
The design scheme embraced a flat, minimalist aesthetic — a deliberate departure from over-complicated visual treatments. This scientific design approach became a defining characteristic of the publication, setting it apart from typical conference materials while delivering a more easily digested information architecture.
EGI Solutions Campaign
The EGI Solutions campaign promoted the benefits of working with EGI across the European Union. By adopting EGI services, organisations can increase productivity, streamline research workflows, and access advanced digital solutions tailored to their needs. This initiative highlights how EGI empowers users to achieve their goals through innovative infrastructure and collaborative tools.
Alongside the booklet, a series of discipline-specific posters were produced for display at relevant seminars and events. These posters highlighted how EGI can help researchers and organizations achieve their goals. They were designed to appeal both to a general audience and to industry-specific areas of science.
Creative Direction
As part of the EGI Solutions campaign design, a series of custom icons were created to visually indicate the purpose and audience of each piece of literature. These icons made it easier for readers to quickly identify whether a booklet, poster, or handout was designed for general audiences, researchers, or specific scientific disciplines.
By integrating a clear visual language, the campaign ensured that materials were both accessible and relevant to their target groups, improving engagement at seminars, events, and industry gatherings.
HIGH-THROUGHPUT DATA ANALYSIS
Aimed to help researchers, and research communities that have large scale data management and computational capacity requirements.
FEDERATED OPERATION SOLUTIONS
Aimed at Research Infrastructures and Resource Centres already within the EGI community.
COMMUNITY INNOVATION & SUPPORT
Looking to help researchers and research teams who have problems in accessing and using computational services for their research.
THE FEDERATED CLOUD SOLUTION
Targeted at researchers and research communities that need to access digital resources on a flexible environment
As part of the EGI Solutions project, Rory J. Murphy reviewed and refreshed several interior graphics that had been used in earlier campaigns. The updated visuals were redesigned to be cleaner, more modern, and easier to absorb, ensuring that complex information could be communicated more effectively to diverse audiences.
To complete the campaign, Rory J. Murphy produced a custom presentation folder to house all project literature, including the booklet, posters, and supporting materials. Designed in line with the overall EGI Solutions visual identity, the folder provided a cohesive and professional look that reinforced brand consistency across all touchpoints.