DIRECTION•DESIGN•ILLUSTRATION
#Paperhaul
Stationary
#Paper-
Stationery
- Subscription Boxes -
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Location
Edinburgh, UK
Brief
To create a coordinated collection of stationery for #paperhaul members.
Tools
Hand-Rendered, Adobe Illustrator & Adobe Photoshop
Sectors
Screenwriting, Directing, Producing, Cinematography, Editing, Sound Design, Music Scoring, Production Design, Casting, Costume Design, Makeup and Hair, Visual Effects (VFX), Post-Production, Distribution, Marketing, Crowdfunding, Film Festivals, Public Relations, Licensing, Merchandising, Poster Design, Key Art Development
#Paperhaul is the subscription box by Crafty Creatives for the stationary addict. Each box contains a selection of stationary items and a roll of exclusive custom washi tape and features a different illustrator every month.
Each stationary box follows a particular, preset theme. For me it was, "a stylized theme influenced by 1940s/mad men/film noir - all with a feminine twist." So I was looking at femme fatales, smoking guns and lipstick. I used a mixture of hand drawn elements on the postcards and stickers, combined with a digital aesthetic for the cards.
“...#Paperhaul is a box that brings you a surprise collection of high quality design-led postcards, tags, stickers, craft papers and more, all lovingly assembled into a different theme each month...
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POSTCARD
SET
The concept behind the postcards was to produce two panels that would tell a story. Here we have familiar tropes of Film Noir - the femme fatale and the flawed hero who could be protector or tool. The postcards were intended to be a comic book panels giving a slice into two separate stories and the viewer would fill in the blanks themselves.
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WASHI
TAPE
The washi tape collection was meant to invoke familiar Film Noir tropes - the smoking gun, the earrings and lipstick. These were rendered as vector images. On reflection I wish I had used a texture overly.
Initially, the washi tape was a generic pattern that the client ordered and it wasn't until I did some research and found a supplier in China who would be able to produce custom washi tape at a reasonable price. Subsequently my collection was the first to feature custom washi tape.
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STICKER
PACK
For the stickers I was very keen to go with a facial rogues gallery of Film Noir characters. Some of these were referenced from existing Film Noir characters and some were created based on characters I had seen.
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THE
NOTEBOOK
My approach for the Notebook cover was centred around an exploration of Film Noir title cards and their typography. I did a large amount of research and opted to go for a 3-d relief effect that I thought would complement the concept behind these was to produce two panels that would tell a story.
