Design•Editing•Presentation

Pernod Ricard

Global Wine and Spirits Projects

Location

London, UK

Brief

Development of integrated marketing collateral across Pernod Ricard’s drinks portfolio, including Absolut Vodka, Absolut Lime, Lillet, Beefeater Gin and Plymouth Gin. Deliverables span sales presentations, social-first content and video edits for Chivas Brothers’ “Ask Alex” series—ensuring each output aligns precisely with brand guidelines, tone of voice and visual identity systems.

Tools

Adobe Premier Pro, Adobe Inesign, Microsoft PowerPoint

Group celebrating with vibrant mixed drinks and citrus garnish, captured using shallow depth, natural light and candid framing

Pernod Ricard (French: [pɛʁno ʁikaʁ]) is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as Pernod or Ricard). The world's second-largest wine and spirits seller,[3] it also produces several other types of pastis.

Featuring a constantly evolving portfolio of drinks brands including,  Campo Viejo, Havana Club, La Hechicera, Malibu, Maison Belle Époque, Mumm, The Glenvilet, Kahlua, Jameson, Martell and many more.

...Convivialité is the heart of everything we do, from our vineyards and farms to distilleries, production sites...

Beefeater guard emblem on red background using bold contrast and central alignment to reinforce traditional British gin branding

Beefeater Gin

Pernod Ricard is a global leader in premium wines and spirits, managing a diverse portfolio of internationally recognised brands. This project spans campaign design, social content and sales collateral—crafted to elevate brand positioning and drive engagement across digital, print and motion platforms. Each deliverable aligns with strict brand systems while adapting to varied audiences, ensuring consistency across Absolut, Beefeater, Plymouth and Chivas communications.

The work applies structured grid systems, visual hierarchy and motion-led thinking to create scalable assets. Composition principles such as balance, contrast, rhythm and negative space guide each layout, while sequencing and pacing support storytelling across formats. From social-first animations to retail inserts, the outcome is a cohesive design language that enhances clarity, strengthens brand equity and delivers high-impact marketing across global channels.

Gin bottle placed over repeating brand pattern using grid structure, layered composition and strong visual hierarchy
Person holding gin bottle in crowded music event scene using motion blur and depth to capture energy and live brand experience
Historic London distillery frontage framed with leading lines and symmetry to reinforce authenticity and heritage storytelling
Gin cocktail with lemon and cherries arranged in flat lay using colour contrast, spacing and lighting for editorial presentation
Printed bottle tag leaflet displayed with structured layout, clean spacing and hierarchy for point-of-sale communication
Premium crest logo with shield and crown using balanced composition and spacing to communicate heritage and drinks portfolio

Chivas Brothers

Chivas Brothers stands as a leader in the premium spirits industry, renowned for its rich heritage, quality craftsmanship, and innovative approach. With a portfolio that includes some of the most respected names in whisky and luxury beverages, Chivas Brothers consistently drives excellence in both brand legacy and market performance.

This project features a series of dynamic slides that outline the half-year fiscal result for Chivas Brothers. The presentation combines clear data visualization with concise insights, highlighting key performance metrics, revenue trends, and strategic growth drivers. Designed to engage stakeholders and provide transparency, the slide deck delivers an effective overview of the brand’s financial performance while reinforcing its position as an industry innovator.

Corporate report cover combining chart graphics and typography using grid layout and muted palette for business storytelling
Brand portfolio slide with product imagery and data graph arranged using columns and scale contrast to show growth trends
Bold typographic layout highlighting trade message with strong hierarchy, spacing and contrast for social media engagement
Leadership statement designed with clean margins, structured typography and hierarchy for corporate stakeholder messaging
Vertical story slides shown on smartphone using sequential layout and UI framing for mobile-first social media delivery
Recognisable vodka logotype with clean typography and balanced spacing reinforcing global brand recognition and clarity

Absolut Vodka

The client envisioned an animated slide that would capture the vibrant essence of Absolut Lime-a fusion of refreshing zest and contemporary design. They sought a creative concept that not only showcased the unique lime-infused twist on a classic vodka but also resonated with a youthful, trend-savvy audience. The brief called for a blend of bold colour palettes, dynamic motion graphics, and playful visual transitions that evoke the crisp, invigorating experience of a freshly squeezed lime.

The resulting animation slide is a visually engaging masterpiece that drives social media interaction and brand engagement. With its fluid transitions, bold lime greens, and modern typography, the slide effortlessly draws viewers into the world of Absolut Lime. The seamless interplay between vibrant visuals and subtle interactive elements not only reinforces the brand’s innovative identity but also encourages users to share, comment, and engage-ultimately boosting visibility and delivering a refreshing, immersive experience.

Twin vodka bottles arranged symmetrically with frosted glass and green label using mirrored layout and tonal contrast
Vodka cocktails on wooden table with bunting and props arranged using depth, natural light and lifestyle composition
Bottle submerged in ice captured close-up with texture detail and tight framing to emphasise freshness and cooling effect
Man holding vodka bottle under evening lights using shallow focus and background bokeh to capture nightlife atmosphere
Printed neck insert pages arranged in grid layout showing messaging flow, hierarchy and consistent campaign design system
Classic gin logo with nautical styling and serif typography using balanced spacing to reflect heritage and origin

Plymouth Gin

Plymouth Gin is celebrated for its unique maritime heritage and distinct botanical character that sets it apart in the world of gin. Renowned for its slightly sweeter profile and smooth finish, the brand has earned a loyal following among enthusiasts seeking a taste of traditional British craftsmanship blended with innovative flavour nuances.

This project features a curated series of high-impact images that capture the essence of Plymouth Gin. The visuals emphasize its timeless bottle design, coastal inspiration, and artisanal production methods, creating a compelling narrative that engages audiences across digital platforms. The series is designed to enhance brand storytelling, boost social media engagement, and underscore Plymouth Gin’s rich legacy and modern appeal.

Two gin bottles on white background using symmetry, negative space and clean composition to emphasise premium design
Historic waterfront distillery framed with horizontal lines and colour overlay to reinforce maritime identity and location
Interior distillery scene with copper stills captured using depth, repetition and warm tones to highlight artisanal process
Pink gin cocktail styled with garnish using minimal surface, soft lighting and clean composition for modern drink presentation
Neck collar packaging displayed with structured layout, spacing and hierarchy to communicate brand story at retail

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Group celebrating with vibrant mixed drinks and citrus garnish, captured using shallow depth, natural light and candid framing
Gin bottle placed over repeating brand pattern using grid structure, layered composition and strong visual hierarchy
Person holding gin bottle in crowded music event scene using motion blur and depth to capture energy and live brand experience
Historic London distillery frontage framed with leading lines and symmetry to reinforce authenticity and heritage storytelling
Gin cocktail with lemon and cherries arranged in flat lay using colour contrast, spacing and lighting for editorial presentation
Printed bottle tag leaflet displayed with structured layout, clean spacing and hierarchy for point-of-sale communication
Premium crest logo with shield and crown using balanced composition and spacing to communicate heritage and drinks portfolio
Corporate report cover combining chart graphics and typography using grid layout and muted palette for business storytelling
Brand portfolio slide with product imagery and data graph arranged using columns and scale contrast to show growth trends
Bold typographic layout highlighting trade message with strong hierarchy, spacing and contrast for social media engagement
Leadership statement designed with clean margins, structured typography and hierarchy for corporate stakeholder messaging
Vertical story slides shown on smartphone using sequential layout and UI framing for mobile-first social media delivery
Recognisable vodka logotype with clean typography and balanced spacing reinforcing global brand recognition and clarity
Twin vodka bottles arranged symmetrically with frosted glass and green label using mirrored layout and tonal contrast
Vodka cocktails on wooden table with bunting and props arranged using depth, natural light and lifestyle composition
Bottle submerged in ice captured close-up with texture detail and tight framing to emphasise freshness and cooling effect
Man holding vodka bottle under evening lights using shallow focus and background bokeh to capture nightlife atmosphere
Printed neck insert pages arranged in grid layout showing messaging flow, hierarchy and consistent campaign design system
Classic gin logo with nautical styling and serif typography using balanced spacing to reflect heritage and origin
Two gin bottles on white background using symmetry, negative space and clean composition to emphasise premium design
Historic waterfront distillery framed with horizontal lines and colour overlay to reinforce maritime identity and location
Interior distillery scene with copper stills captured using depth, repetition and warm tones to highlight artisanal process
Pink gin cocktail styled with garnish using minimal surface, soft lighting and clean composition for modern drink presentation
Neck collar packaging displayed with structured layout, spacing and hierarchy to communicate brand story at retail
Envelope icon linking to an email address for quick and easy contact.
Clickable home icon to inicate to the user that tapping this will take them to the homepage
"Product icon (active) – Currently browsing our print-on-demand store.
Product icon linking to our print-on-demand store page for browsing and purchasing items.
Highlighted Praise icon in navigation showing you are currently on the Testimonials page
Testimonials icon showcasing customer reviews.
Active contact icon indicating you are on the Contact page
Contact icon directing to the social and contact page.

Group celebrating with vibrant mixed drinks and citrus garnish, captured using shallow depth, natural light and candid framing
Gin bottle placed over repeating brand pattern using grid structure, layered composition and strong visual hierarchy
Person holding gin bottle in crowded music event scene using motion blur and depth to capture energy and live brand experience
Historic London distillery frontage framed with leading lines and symmetry to reinforce authenticity and heritage storytelling
Gin cocktail with lemon and cherries arranged in flat lay using colour contrast, spacing and lighting for editorial presentation
Printed bottle tag leaflet displayed with structured layout, clean spacing and hierarchy for point-of-sale communication
Premium crest logo with shield and crown using balanced composition and spacing to communicate heritage and drinks portfolio
Brand portfolio slide with product imagery and data graph arranged using columns and scale contrast to show growth trends
Corporate report cover combining chart graphics and typography using grid layout and muted palette for business storytelling
Bold typographic layout highlighting trade message with strong hierarchy, spacing and contrast for social media engagement
Leadership statement designed with clean margins, structured typography and hierarchy for corporate stakeholder messaging
Vertical story slides shown on smartphone using sequential layout and UI framing for mobile-first social media delivery
Recognisable vodka logotype with clean typography and balanced spacing reinforcing global brand recognition and clarity
Twin vodka bottles arranged symmetrically with frosted glass and green label using mirrored layout and tonal contrast
Vodka cocktails on wooden table with bunting and props arranged using depth, natural light and lifestyle composition
Bottle submerged in ice captured close-up with texture detail and tight framing to emphasise freshness and cooling effect
Man holding vodka bottle under evening lights using shallow focus and background bokeh to capture nightlife atmosphere
Printed neck insert pages arranged in grid layout showing messaging flow, hierarchy and consistent campaign design system
Classic gin logo with nautical styling and serif typography using balanced spacing to reflect heritage and origin
Two gin bottles on white background using symmetry, negative space and clean composition to emphasise premium design
Historic waterfront distillery framed with horizontal lines and colour overlay to reinforce maritime identity and location
Interior distillery scene with copper stills captured using depth, repetition and warm tones to highlight artisanal process
Pink gin cocktail styled with garnish using minimal surface, soft lighting and clean composition for modern drink presentation
Neck collar packaging displayed with structured layout, spacing and hierarchy to communicate brand story at retail
Clickable home icon to inicate to the user that tapping this will take them to the homepage
Arrow icon; click to go back to the previous page you were on
Mail icon providing a direct link for users to contact the website via email.

Group celebrating with vibrant mixed drinks and citrus garnish, captured using shallow depth, natural light and candid framing
Gin bottle placed over repeating brand pattern using grid structure, layered composition and strong visual hierarchy
Person holding gin bottle in crowded music event scene using motion blur and depth to capture energy and live brand experience
Historic London distillery frontage framed with leading lines and symmetry to reinforce authenticity and heritage storytelling
Gin cocktail with lemon and cherries arranged in flat lay using colour contrast, spacing and lighting for editorial presentation
Printed bottle tag leaflet displayed with structured layout, clean spacing and hierarchy for point-of-sale communication
Premium crest logo with shield and crown using balanced composition and spacing to communicate heritage and drinks portfolio
Corporate report cover combining chart graphics and typography using grid layout and muted palette for business storytelling
Brand portfolio slide with product imagery and data graph arranged using columns and scale contrast to show growth trends
Bold typographic layout highlighting trade message with strong hierarchy, spacing and contrast for social media engagement
Leadership statement designed with clean margins, structured typography and hierarchy for corporate stakeholder messaging
Vertical story slides shown on smartphone using sequential layout and UI framing for mobile-first social media delivery
Twin vodka bottles arranged symmetrically with frosted glass and green label using mirrored layout and tonal contrast
Vodka cocktails on wooden table with bunting and props arranged using depth, natural light and lifestyle composition
Bottle submerged in ice captured close-up with texture detail and tight framing to emphasise freshness and cooling effect
Man holding vodka bottle under evening lights using shallow focus and background bokeh to capture nightlife atmosphere
Printed neck insert pages arranged in grid layout showing messaging flow, hierarchy and consistent campaign design system
Classic gin logo with nautical styling and serif typography using balanced spacing to reflect heritage and origin
Two gin bottles on white background using symmetry, negative space and clean composition to emphasise premium design
Historic waterfront distillery framed with horizontal lines and colour overlay to reinforce maritime identity and location
Interior distillery scene with copper stills captured using depth, repetition and warm tones to highlight artisanal process
Pink gin cocktail styled with garnish using minimal surface, soft lighting and clean composition for modern drink presentation
Neck collar packaging displayed with structured layout, spacing and hierarchy to communicate brand story at retail

Group celebrating with vibrant mixed drinks and citrus garnish, captured using shallow depth, natural light and candid framing
Gin bottle placed over repeating brand pattern using grid structure, layered composition and strong visual hierarchy
Person holding gin bottle in crowded music event scene using motion blur and depth to capture energy and live brand experience
Historic London distillery frontage framed with leading lines and symmetry to reinforce authenticity and heritage storytelling
Gin cocktail with lemon and cherries arranged in flat lay using colour contrast, spacing and lighting for editorial presentation
Printed bottle tag leaflet displayed with structured layout, clean spacing and hierarchy for point-of-sale communication
Premium crest logo with shield and crown using balanced composition and spacing to communicate heritage and drinks portfolio
Corporate report cover combining chart graphics and typography using grid layout and muted palette for business storytelling
Brand portfolio slide with product imagery and data graph arranged using columns and scale contrast to show growth trends
Bold typographic layout highlighting trade message with strong hierarchy, spacing and contrast for social media engagement
Leadership statement designed with clean margins, structured typography and hierarchy for corporate stakeholder messaging
Vertical story slides shown on smartphone using sequential layout and UI framing for mobile-first social media delivery
Twin vodka bottles arranged symmetrically with frosted glass and green label using mirrored layout and tonal contrast
Vodka cocktails on wooden table with bunting and props arranged using depth, natural light and lifestyle composition
Bottle submerged in ice captured close-up with texture detail and tight framing to emphasise freshness and cooling effect
Man holding vodka bottle under evening lights using shallow focus and background bokeh to capture nightlife atmosphere
Printed neck insert pages arranged in grid layout showing messaging flow, hierarchy and consistent campaign design system
Two gin bottles on white background using symmetry, negative space and clean composition to emphasise premium design
Historic waterfront distillery framed with horizontal lines and colour overlay to reinforce maritime identity and location
Interior distillery scene with copper stills captured using depth, repetition and warm tones to highlight artisanal process
Pink gin cocktail styled with garnish using minimal surface, soft lighting and clean composition for modern drink presentation
Neck collar packaging displayed with structured layout, spacing and hierarchy to communicate brand story at retail
Clickable home icon to inicate to the user that tapping this will take them to the homepage
Arrow icon; click to go back to the previous page you were on

Group celebrating with vibrant mixed drinks and citrus garnish, captured using shallow depth, natural light and candid framing
Gin bottle placed over repeating brand pattern using grid structure, layered composition and strong visual hierarchy
Person holding gin bottle in crowded music event scene using motion blur and depth to capture energy and live brand experience
Historic London distillery frontage framed with leading lines and symmetry to reinforce authenticity and heritage storytelling
Gin cocktail with lemon and cherries arranged in flat lay using colour contrast, spacing and lighting for editorial presentation
Printed bottle tag leaflet displayed with structured layout, clean spacing and hierarchy for point-of-sale communication
Corporate report cover combining chart graphics and typography using grid layout and muted palette for business storytelling
Brand portfolio slide with product imagery and data graph arranged using columns and scale contrast to show growth trends
Bold typographic layout highlighting trade message with strong hierarchy, spacing and contrast for social media engagement
Leadership statement designed with clean margins, structured typography and hierarchy for corporate stakeholder messaging
Vertical story slides shown on smartphone using sequential layout and UI framing for mobile-first social media delivery
Twin vodka bottles arranged symmetrically with frosted glass and green label using mirrored layout and tonal contrast
Vodka cocktails on wooden table with bunting and props arranged using depth, natural light and lifestyle composition
Bottle submerged in ice captured close-up with texture detail and tight framing to emphasise freshness and cooling effect
Man holding vodka bottle under evening lights using shallow focus and background bokeh to capture nightlife atmosphere
Printed neck insert pages arranged in grid layout showing messaging flow, hierarchy and consistent campaign design system
Two gin bottles on white background using symmetry, negative space and clean composition to emphasise premium design
Historic waterfront distillery framed with horizontal lines and colour overlay to reinforce maritime identity and location
Interior distillery scene with copper stills captured using depth, repetition and warm tones to highlight artisanal process
Pink gin cocktail styled with garnish using minimal surface, soft lighting and clean composition for modern drink presentation
Neck collar packaging displayed with structured layout, spacing and hierarchy to communicate brand story at retail
Active contact icon indicating you are on the Contact page

Group celebrating with vibrant mixed drinks and citrus garnish, captured using shallow depth, natural light and candid framing
Beefeater guard emblem on red background using bold contrast and central alignment to reinforce traditional British gin branding
Gin bottle placed over repeating brand pattern using grid structure, layered composition and strong visual hierarchy
Person holding gin bottle in crowded music event scene using motion blur and depth to capture energy and live brand experience
Historic London distillery frontage framed with leading lines and symmetry to reinforce authenticity and heritage storytelling
Gin cocktail with lemon and cherries arranged in flat lay using colour contrast, spacing and lighting for editorial presentation
Printed bottle tag leaflet displayed with structured layout, clean spacing and hierarchy for point-of-sale communication
Premium crest logo with shield and crown using balanced composition and spacing to communicate heritage and drinks portfolio
Corporate report cover combining chart graphics and typography using grid layout and muted palette for business storytelling
Brand portfolio slide with product imagery and data graph arranged using columns and scale contrast to show growth trends
Bold typographic layout highlighting trade message with strong hierarchy, spacing and contrast for social media engagement
Leadership statement designed with clean margins, structured typography and hierarchy for corporate stakeholder messaging
Vertical story slides shown on smartphone using sequential layout and UI framing for mobile-first social media delivery
Recognisable vodka logotype with clean typography and balanced spacing reinforcing global brand recognition and clarity
Twin vodka bottles arranged symmetrically with frosted glass and green label using mirrored layout and tonal contrast
Vodka cocktails on wooden table with bunting and props arranged using depth, natural light and lifestyle composition
Bottle submerged in ice captured close-up with texture detail and tight framing to emphasise freshness and cooling effect
Man holding vodka bottle under evening lights using shallow focus and background bokeh to capture nightlife atmosphere
Printed neck insert pages arranged in grid layout showing messaging flow, hierarchy and consistent campaign design system
Two gin bottles on white background using symmetry, negative space and clean composition to emphasise premium design
Historic waterfront distillery framed with horizontal lines and colour overlay to reinforce maritime identity and location
Interior distillery scene with copper stills captured using depth, repetition and warm tones to highlight artisanal process
Pink gin cocktail styled with garnish using minimal surface, soft lighting and clean composition for modern drink presentation
Neck collar packaging displayed with structured layout, spacing and hierarchy to communicate brand story at retail
Clickable home icon to inicate to the user that tapping this will take them to the homepage
"Product icon (active) – Currently browsing our print-on-demand store.
Product icon linking to our print-on-demand store page for browsing and purchasing items.
Highlighted Praise icon in navigation showing you are currently on the Testimonials page
Testimonials icon showcasing customer reviews.
Active contact icon indicating you are on the Contact page
Contact icon directing to the social and contact page.

Group celebrating with vibrant mixed drinks and citrus garnish, captured using shallow depth, natural light and candid framing
Gin bottle placed over repeating brand pattern using grid structure, layered composition and strong visual hierarchy
Person holding gin bottle in crowded music event scene using motion blur and depth to capture energy and live brand experience
Historic London distillery frontage framed with leading lines and symmetry to reinforce authenticity and heritage storytelling
Gin cocktail with lemon and cherries arranged in flat lay using colour contrast, spacing and lighting for editorial presentation
Printed bottle tag leaflet displayed with structured layout, clean spacing and hierarchy for point-of-sale communication
Premium crest logo with shield and crown using balanced composition and spacing to communicate heritage and drinks portfolio
Corporate report cover combining chart graphics and typography using grid layout and muted palette for business storytelling
Brand portfolio slide with product imagery and data graph arranged using columns and scale contrast to show growth trends
Bold typographic layout highlighting trade message with strong hierarchy, spacing and contrast for social media engagement
Leadership statement designed with clean margins, structured typography and hierarchy for corporate stakeholder messaging
Vertical story slides shown on smartphone using sequential layout and UI framing for mobile-first social media delivery
Recognisable vodka logotype with clean typography and balanced spacing reinforcing global brand recognition and clarity
Twin vodka bottles arranged symmetrically with frosted glass and green label using mirrored layout and tonal contrast
Vodka cocktails on wooden table with bunting and props arranged using depth, natural light and lifestyle composition
Bottle submerged in ice captured close-up with texture detail and tight framing to emphasise freshness and cooling effect
Man holding vodka bottle under evening lights using shallow focus and background bokeh to capture nightlife atmosphere
Printed neck insert pages arranged in grid layout showing messaging flow, hierarchy and consistent campaign design system
Two gin bottles on white background using symmetry, negative space and clean composition to emphasise premium design
Historic waterfront distillery framed with horizontal lines and colour overlay to reinforce maritime identity and location
Interior distillery scene with copper stills captured using depth, repetition and warm tones to highlight artisanal process
Pink gin cocktail styled with garnish using minimal surface, soft lighting and clean composition for modern drink presentation
Neck collar packaging displayed with structured layout, spacing and hierarchy to communicate brand story at retail