BRANDING•DIRECTION
Planepat
Aprel
Plnepat
Apparel
- Aviation Inspired -
Location
New York, US
Brief
Create branding and logo for start up, New York based streetwear label - taking inspiration from the US Air Force.
Tools
Hand-Rendered and Adobe Illustrator
Sectors
Fashion Design, Brand Development, Apparel Production, Textile Sourcing, E-Commerce, Retail Sales, Digital Marketing, Social Media Management, Content Creation, Influencer Marketing, Wholesale Distribution, Supply Chain Management, Quality Control, Logistics and Fulfillment, Fashion Photography, Public Relations, Market Research, Trend Forecasting, Customer Service, Merchandising, Event Planning, Sustainability Initiatives, Financial Management, Partnerships and Collaborations.
Planepat is a New York based streetwear clothing label who wanted to use aviation as their central branding concept. Based in New York Planepat
I was tasked with creating an identity for them which they had not used before. The previous iteration had used a very obvious mark of a plane in various different styles but I preferred to offer a more unique twist on the concept of flight with relation to what the brand was all about. I took the fighter plane insignia in relation to the triangle and went with the concept of thrust.
“...We combine a United Air Force aesthetic with the streets of New York to create something truly unique...
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BRAND
PRODUCTION
Planepat is a New York based streetwear clothing label who wanted to use aviation as their central branding concept. I was tasked with creating an identity for them which they had not used before.
The previous iteration had used a very obvious mark of a plane in various different styles but I preferred to offer a more unique twist on the concept of flight with relation to what the brand was all about. I took the fighter plane insignia in relation to the triangle and went with the concept of thrust.
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BRAND
DEVELOPMENT