UI UX DESIGN
Swisse Wellness
Australian Supplements
Location
Melbourne, Australia
Brief
Finalise UI and UX design to professional, production standard desktop and mobile website for Australian wellness and pharmaceutical brand Swisse's mobile and desktop website. Including the basic layout along with the site's snack-bar icons. Apply correct and scalable typographical elements so as to be able to scale properly from desktop to tablet to mobile device with a focus on wellness nd beauty.
Tools
Figma, Adobe Photoshop, Adobe Illustrator
...Inspired by nature and backed by science, Swisse championed holistic well-being for over 55 years...
Swisse is a globally recognised vitamin, supplement, and skincare brand founded in Australia in 1969 and headquartered in Melbourne. With a product range spanning every life stage—from pre-conception to later years—Swisse pioneered targeted multivitamins tailored by age and gender.
Following a major rebrand and high-profile campaign featuring Chris Hemsworth, I was brought in to refine the Swisse UI/UX design. The existing interface lacked proportional consistency and structure, impacting usability and visual clarity. My focus was on improving the user journey through grid-based design, responsive e-commerce UX principles, and scalable UI systems. Although the project was cut short due to COVID-19, it highlights key improvements in user-friendly health platform design and digital transformation strategy.
BEFORE
AFTER
A key goal of the project was to realign the Swisse website to a scalable 8-point grid, creating a more consistent and modular design system across all pages. The redesign aimed to enhance visual hierarchy, streamline layouts, and improve overall usability for users. Unfortunately, the project was cut short due to the 2020 COVID-19 pandemic, which halted further development and implementation.
Additional refinements would have focused on iconography, ensuring all icons had rounded corners to improve visual harmony and readability. The project encompassed all aspects of the Swisse website experience, from the desktop interface to tablet layouts and mobile-responsive design, demonstrating comprehensive skills in UI/UX design, responsive web development, and scalable design systems for a major health and wellness brand.