Swisse is a vitamin, supplement, and skincare brand. Founded in Australia in 1969 and globally headquartered in Melbourne. The Swisse vitamin and supplement product range caters to all stages of life – from pre-conception supplements for men and women, to infants, children, teenagers and adults of various ages to the elderly. Swisse multivitamin products are unique in that they were the first products targeted to gender and specific age ranges globally.

Swisse had created a brand new marketing campaign involving an online video campaign starring Chris Hemsworth on to of a complete rebrand of their brand identity. My responsibility was to improve the Swisse UX design which had been created by a recently departed designer. The creative director was keen to have be on board as apparently, "nobody was creative," at the agency. The overall impression was that the UI design was not proportional so that was my main concern. The project was ultimately cut short due to the Covid-19 pandemic.

A key goal of the project was to realign the Swisse website to a scalable 8-point grid, creating a more consistent and modular design system across all pages. The redesign aimed to enhance visual hierarchy, streamline layouts, and improve overall usability for users. Unfortunately, the project was cut short due to the 2020 COVID-19 pandemic, which halted further development and implementation.

Given more time, additional refinements would have focused on iconography, ensuring all icons had rounded corners to improve visual harmony and readability. The project encompassed all aspects of the Swisse website experience, from the desktop interface to tablet layouts and mobile-responsive design, demonstrating comprehensive skills in UI/UX design, responsive web development, and scalable design systems for a major health and wellness brand.