TSB Bank Social

AR Financial Marketing

Location

London, UK

Brief

Create animated assets for TSB Bank's Facebook AR app, engineering immersive visual experiences that leverage augmented reality to deepen user engagement. Simultaneously, produce a dynamic Facebook Carousel for the 'Everyday Heroes' campaign, transforming the campaign's core narrative into a scrollable, high-impact social format designed to maximize reach and interaction across digital channels.

Tools

Facebook AR Tool, Adobe Photoshop, Adobe Illustrator, Adobe InDesign

...The bank that likes to say, 'yes!'...

AR Video App

Working with 360i I was tasked to work on their TSB account who were looking to use Augmented Reality to promote their Pride of Britain campaign which they are running in partnership with The Sun tabloid newspaper.

Illustrations were worked from Illustrator and exported in After Effects and then a sprite sheet was created which was then imported in Facebook’s augmented reality application AR Studio. This involved creating a banner animation to introduce some initial movement and then a variety of different elements would appear which would interact with the users face - balloons, hearts, globes and confetti all coloured in TSB’s brand palette. The illustrations would then have lighting effects added in AR Studio.

AR App Icons

A diverse icon set was developed for the TSB Bank app, exploring a wide range of thematic motifs including balloons, hearts, globes, and confetti. Each concept was carefully crafted to align with TSB's brand guidelines, ensuring visual consistency across all digital touchpoints. The colour palette remained strictly within the bank's established brand identity, while the iconography itself was designed to resonate with the target audience through playful yet professional visual language.

The final illustrations were then enhanced with dynamic lighting effects built in AR Studio, delivering high-fidelity Augmented Reality visuals that brought the brand's iconography to life within an immersive digital environment. This technical integration ensured the icons maintained their visual integrity when viewed through AR-enabled devices, creating a seamless experience that bridged static design with interactive technology. The result was a cohesive visual system that supported both functional navigation and brand engagement across the mobile application.

Everyday Heroes

In addition to the augmented reality work I looked at creating some Facebook adverts which the user would have to swipe through. The Pride of Britain awards campaign is designed to give recognition to ordinary folk who contribute a lot to their society.

Both advertisements were designed to give a customer journey through the ad and to end up with a call to action at the end. At the time of writing the bottom right panel featuring illustrations were planned to be animated.