BRANDING•DIRECTION
Watchtower
Games
Watchtower
Games
- Gaming Logo -
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Location
Portland, US
Brief
Create branding mark for fantasy board game company.
Tools
Hand-Rendered, Adobe Illustrator & Adobe Photoshop
Sectors
Game design, artwork and illustration, game publishing, rulebook development, game marketing, licensing and merchandising, community engagement, retail distribution, digital integration, event management, intellectual property management, strategic partnerships, and merchandising.
Watchtower Games is a small game publishing company company with big ideas focusing on making exciting and fun games for young adults on up. We are life-long, dedicated gamers with an appreciation and facination of all manner of game. Watchtower Games is a strong supporter of the gaming community.
Watchtower Games were a new entry into the hobbyist board and card game industry. They were passionate gamers themselves and wanted to place that passion into their own products. Watchtower Games was initially set on a specific design so I had to talk them into letting me actually design the mark. Subsequently I worked through a very wide variety of different approaches and finally we agreed on a the finished design which used negative space to imply the presence on a a tower structure.
“Watchtower Games is a classic gaming feel with cutting edge overtones. We want the customer to feel like the product they are buying is solid and fun to play and that serious attention to detail was made...
I started with researching both the target market as well as the clients industry. This will help me to gain understanding of what direction to avoid so as to create something that will stand out from the crowd a well as avoid looking too similar to others brands on the market.
The client was initially set on a specific design so I had to talk them into letting me actually design the mark. Subsequently I worked through a very wide variety of different approaches and finally we agreed on a the finished design which used negative space to imply the presence on a tower structure.
Taking the idea that I really favoured and which clearly had a great deal of potential and after a lot of sketching and thought I end up moving the image to a more central position. This gave it a Ying & Yang feel and also used the negative space that I wanted.
I liked that the logo then either became an abstract shape which looked interesting or, on further inspection, a tower structure became apparent. Adding a yellow to emphasise the beacon nature of a watchtower completed the logo along with an outline on the logotype.
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BRANDING
TYPOGRAPHY
In addition I took Hydro 74’s typeface Ocelot’s Piss and adapted it to make it shorter and thicker so as to offset the height of the logo itself.
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FINAL
PRODUCT