Direction•Illustration•Motion
Catapult Sports
Track. Analyse. Dominate
Location
Melbourne, Australia
Brief
Entering the commercial consumer space having concentrated on the professional athletics market, Catapult were looking for animated assets that would help raise awareness about how their new consumer sports tracking software and hardware.
Tools
Adobe Photoshop, Adobe Illustrator, Adobe Indesign & Adobe After Effects
...Catapult exists to unleash the potential of every athlete on earth. Operating at the intersection of sports science and analytics...
Catapult is the world’s leading provider of professional sports tracking equipment and wearable technology, helping athletes maximise performance, reduce injury risk, and achieve their best results. Its advanced tools combine sports data visualisation, motion graphics, and athlete performance animation to deliver actionable insights for elite teams and fitness enthusiasts alike.
Originally developed for professional athletes, Catapult is now bringing high-end sports analytics to the consumer market, offering wearable tech and 3D sports animation that supports training optimisation, recovery monitoring, and real-time performance tracking. With over 400 staff across 24 locations and partnerships with more than 4,200 elite teams in over 100 countries, Catapult operates at the intersection of sports science, data analytics, and motion design.
Art Direction
In addition to producing the animations, I defined the art direction for Catapult’s sports technology visuals. Using bold lines and brand colours, I developed a modern, minimalist style that reflects the innovation behind Catapult’s performance tracking systems.
The illustrations were designed to be iconic and easily recognisable, clearly visualising athlete performance data and sports analytics insights in a way that is both engaging and easy to understand.