Direction•Illustration•Motion
Livingbridge Capital
Fintech Animation
Location
San Francisco, CA, US
Brief
Design engaging motion graphics for social channels showcasing how Livingbridge empowers businesses to invest wisely. Highlight key benefits of Livingbridge's expert services, such as strategic growth support and tailored financial solutions, to drive awareness and attract potential clients seeking to maximize their investments.
Tools
Adobe After Effects, Adobe Illustrator, Microsoft Word
Livingbridge, a leading mid-market private equity firm, empowers businesses to unlock growth and potential with strategic investment. Built on ambition and operational expertise, the firm brings together specialists from diverse financial and entrepreneurial backgrounds, delivering measurable results.
Commissioned via the YunoJuno freelance platform, this project brought fresh creative energy to Livingbridge’s social and video content. Working with Kin + Carta, the animation moved beyond conventional corporate explainer videos, combining conceptual storytelling, high-impact motion graphics, and Adobe After Effects production to transform complex financial messaging into engaging visual content.
...we are no longer prepared to share our name with a terrorist organisation...
Script & Breakdown
I was commissioned through Yuno Juno to create a short-form animation for Kin + Carta, an agency seeking fresh creative energy for their video and social media channels. Their earlier animation efforts lacked impact, so they turned to me via the Yuno Juno freelance platform to deliver something with more visual punch.
The process began with script analysis, sketching concepts in my notebook, and reviewing Kin + Carta’s previous campaigns. I identified an opportunity to move beyond simple animation styles by introducing a more conceptual, narrative-driven approach. The result was a distinctive animation designed to capture attention and stand out across multiple video platforms.
Storyboard Stage
Working through some sketches, I was interested in using an image that would remain constant throughout - a circle. The circle could transform into a multiple of different objects that would transform to fit the subject of the scene.
For example, for the scene indicating the number of year Livingbridge have been in operation I used a top down image of a birthday cake from the top, converting the circle into planets for the global nature of the business, which could then in turn expand the viewport into outer space as the scene transitions to the next.
Styleframes Stage
Usually the process become very organic and can change as more ideas come to mind or ideas that have already been established are deemed too complex, or simply will not work as initially envisioned, are cast aside.
the process of making styleframes involves creating a series of still frame images that feature the scene. Once these are created then they can be transferred into Adobe After Effects. This used to be a very long, tedious and laborious process but with Battleaxe's Overlord plugin the procedure becomes instantaneous.
Final Delivery
Usually the process become very organic and can change as more ideas come to mind or ideas that have already been established are deemed too complex, or simply will not work as initially envisioned, are cast aside.
the process of making styleframes involves creating a series of still frame images that feature the scene. Once these are created then they can be transferred into Adobe After Effects. This used to be a very long, tedious and laborious process but with Battleaxe's Overlord plugin the procedure becomes instantaneous.