Livingbridge, the leading mid-market private equity firm, empowers your business to unlock its true potential. This is investment done the right way - built on ambition and experience.

The company is a collective of highly driven people from incredibly diverse operational, financial and entrepreneurial backgrounds. Each going all-in, from day-one. It’s the only way they know. Livingbridge was initially known, until November 2014, as Isis Equity Partners - but re-branded for some bizarre reason.

This project not only enhanced their social media presence but also demonstrated how thoughtful animation design can transform brand storytelling.

Script &

Breakdown

I was commissioned through Yuno Juno to create a short-form animation for Kin + Carta, an agency seeking fresh creative energy for their video and social media channels. Their earlier animation efforts lacked impact, so they turned to me via the Yuno Juno freelance platform to deliver something with more visual punch.

The process began with script analysis, sketching concepts in my notebook, and reviewing Kin + Carta’s previous campaigns. I identified an opportunity to move beyond simple animation styles by introducing a more conceptual, narrative-driven approach. The result was a distinctive animation designed to capture attention and stand out across multiple video platforms.

Storyboard

Stage

Working through some sketches, I was interested in using an image that would remain constant throughout - a circle. The circle could transform into a multiple of different objects that would transform to fit the subject of the scene.

For example, for the scene indicating the number of year Livingbridge have been in operation I used a top down image of a birthday cake from the top, converting the circle into planets for the global nature of the business, which could then in turn expand the viewport into outer space as the scene transitions to the next.

Styleframe

Stage

Usually the process become very organic and can change as more ideas come to mind or ideas that have already been established are deemed too complex, or simply will not work as initially envisioned, are cast aside.

the process of making styleframes involves creating a series of still frame images that feature the scene. Once these are created then they can be transferred into Adobe After Effects. This used to be .  very long, tedious and laborious process but with Battleaxe's Overlord plugin the procedure becomes instantaneous.

Final

Delivery

Usually the process become very organic and can change as more ideas come to mind or ideas that have already been established are deemed too complex, or simply will not work as initially envisioned, are cast aside.

the process of making styleframes involves creating a series of still frame images that feature the scene. Once these are created then they can be transferred into Adobe After Effects. This used to be a very long, tedious and laborious process but with Battleaxe's Overlord plugin the procedure becomes instantaneous.